Chuck Tomkovick: search on Z-Library

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1

Using Strengthsfinder to Identify Relationships Between Marketing Graduate Strengths and Career Outcomes

Tomkovick, Chuck, Swanson, Scott

Journal:

Marketing Education Review

Year:

2014

Language:

english

File:

PDF, 236 KB

english, 2014

2

Super Bowl ad likeability: Enduring and emerging predictors

Yelkur, Rama, Tomkovick, Chuck, Hofer, Ashley, Rozumalski, Daniel

Journal:

Journal of Marketing Communications

Year:

2013

Language:

english

File:

PDF, 229 KB

english, 2013

3

Undergraduate Marketing Education in the 21 st Century: Views from Three Institutions

Smart, Denise T., Tomkovick, Chuck, Jones, Eli, Menon, Anil

Journal:

Marketing Education Review

Year:

1999

Language:

english

File:

PDF, 1.42 MB

english, 1999

4

Does Service-Learning Add Value? Examining the Perspectives of Multiple Stakeholders

Scott W. Lester, Chuck Tomkovick, Theresa Wells, Lanette Flunker and Jill Kickul

Journal:

Academy of Management Learning and Education

Year:

2005

Language:

english

File:

PDF, 2.16 MB

english, 2005

5

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden

YELKUR, RAMA, TOMKOVICK, CHUCK, TRACZYK, PATTY

Journal:

Journal of Advertising Research

Year:

2004

Language:

english

File:

PDF, 202 KB

english, 2004

6

The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s

Tomkovick, Chuck, Yelkur, Rama, Christians, Lori

Journal:

Journal of Marketing Communications

Year:

2001

Language:

english

File:

PDF, 337 KB

english, 2001

7

Perspectives from Marketing Internship Providers

Swanson, Scott R., Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2011

Language:

english

File:

PDF, 151 KB

english, 2011

8

Evaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters

Tomkovick, Chuck, Erffmeyer, Robert C., Hietpas, Gregg

Journal:

Marketing Education Review

Year:

1996

Language:

english

File:

PDF, 1.54 MB

english, 1996

9

Marketing Internships: How Values and Search Strategies Differ Across The Student-Employer Dyad

Swanson, Scott R., Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2012

Language:

english

File:

PDF, 235 KB

english, 2012

10

Applying Hedonic Pricing Models and Factorial Surveys at Parker Pen to Enhance New Product Success

Chuck Tomkovick, Kathryn E. Dobie

Journal:

Journal of Product Innovation Management

Year:

1995

File:

PDF, 1.67 MB

1995

11

Applying hedonic pricing models and factorial surveys at Parker Pen to enhance new product success

Chuck Tomkovick, Kathryn E. Dobie

Journal:

Journal of Product Innovation Management

Year:

1995

Language:

english

File:

PDF, 1.27 MB

english, 1995

12

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 232 KB

english, 2000

13

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2005

Language:

english

File:

PDF, 234 KB

english, 2005

14

Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?

Hannaford, William, Erffmeyer, Robert, Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2005

Language:

english

File:

PDF, 1.44 MB

english, 2005

15

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2006

Language:

english

File:

PDF, 175 KB

english, 2006

16

The Role of Nativism, Ethnocentrism, and Nationalism in Predicting Students' Propensity to Study International Business

Al-Khatib, Jamal, Tomkovick, Chuck, Wenner, James, Hein, Jeremy

Journal:

Journal of Teaching in International Business

Year:

1996

Language:

english

File:

PDF, 742 KB

english, 1996

17

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2006

Language:

english

File:

PDF, 215 KB

english, 2006

18

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2004

Language:

english

File:

PDF, 177 KB

english, 2004

19

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 237 KB

english, 2000

20

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2004

Language:

english

File:

PDF, 182 KB

english, 2004

21

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2001

Language:

english

File:

PDF, 259 KB

english, 2001

22

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

1999

Language:

english

File:

PDF, 206 KB

english, 1999

23

Perspective—Riding the Wind: Managing New Product Development in an Age of Change

Chuck Tomkovick, Christopher Miller

Journal:

Journal of Product Innovation Management

Year:

2000

File:

PDF, 1.64 MB

2000

24

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

1999

Language:

english

File:

PDF, 180 KB

english, 1999

25

Linking collegiate service-learning to future volunteerism: Implications for nonprofit organizations

Chuck Tomkovick, Scott W. Lester, LaNette Flunker, Theresa A. Wells

Journal:

Nonprofit Management and Leadership

Year:

2008

Language:

english

File:

PDF, 222 KB

english, 2008

26

Perspective—riding the wind: managing new product development in an age of change

Chuck Tomkovick, Christopher Miller

Journal:

Journal of Product Innovation Management

Year:

2000

Language:

english

File:

PDF, 83 KB

english, 2000

27

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2003

Language:

english

File:

PDF, 204 KB

english, 2003

28

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2008

Language:

english

File:

PDF, 192 KB

english, 2008

29

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2002

Language:

english

File:

PDF, 240 KB

english, 2002

30

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2001

Language:

english

File:

PDF, 244 KB

english, 2001

31

Ten Anchor Points for Teaching Principles of Marketing

Tomkovick, Chuck

Journal:

Journal of Marketing Education

Year:

2004

Language:

english

File:

PDF, 114 KB

english, 2004

32

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden

YELKUR, RAMA, TOMKOVICK, CHUCK, TRACZYK, PATTY

Journal:

Journal of Advertising Research

Year:

2004

File:

PDF, 202 KB

2004

33

An Assessment of the Service Quality Provided to Foreign Students at U.S. Business Schools

Tomkovick, Chuck, Al-Khatib, Jamal, Baradwaj, Babu G., Jones, Sheila Iskra

Journal:

Journal of Education for Business

Year:

1996

Language:

english

File:

PDF, 623 KB

english, 1996

34

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2005

Language:

english

File:

PDF, 206 KB

english, 2005

35

Super Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship

Tomkovick, Chuck

Journal:

Journal of Global Academy of Marketing Science

Year:

2010

Language:

english

File:

PDF, 1.01 MB

english, 2010

36

Innovative Marketing Education

Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2007

Language:

english

File:

PDF, 174 KB

english, 2007

37

A Cross-Functional, Multi-Disciplinary Approach to Teaching E-Commerce

Tomkovick, Chuck, LaBarre, James, Decker, Ronald, Haugen, Susan, Hostager, Todd, Pathos, James, Steiner, Erwin

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 1.51 MB

english, 2000

38

Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course

Hannaford, William, Erffmeyer, Robert, Tomkovick, Chuck

Journal:

Marketing Education Review

Year:

2002

Language:

english

File:

PDF, 1.54 MB

english, 2002

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